The President of the Ghana India Commerce Advisory Chamber (GITAC), Mr Dominic Oduro-Antwi, has urged the media to accentuate promotion of the Ghanaian tradition and heritage for socio-economic growth.
In accordance with him, the media had an important position to play in placing vacationer locations in Ghana and Africa on the worldwide map by constructive projections concerning the nation to assist increase the tourism trade.
MrOduro-Antwi disclosed this in an interview with the Ghanaian Instances in Accra yesterday on the sidelines of the celebration of the Ghana Month.
He stated, although the media lately was doing effectively within the promotion of the Ghanaian tradition, itshould not solely be restricted to the Ghana Month.
He stated tourism, was one of many fastest-growing industries within the nation, subsequently constant media projections would improve each home and worldwide arrivals.
“Ghana has a wealthy tradition and so should be projected to the surface world anytime, each time and never wait till a selected occasion earlier than we showcase our tradition or start to painting what the nation has. It should be a steady occasion to attract extra vacationers into the nation,” he added.
MrOduro-Antwi, additionally the President of the International Africa Commerce Advisory Chamber (GATAC), stated the significance of dedicating extra protection to cultural actions and conventional ceremonies, similar to festivals, non secular ceremonies and cultural performances by dwell protection, documentary, and editorial options had been essential to boosting the tourism receipts.
“The connection between tourism and the media is significant as a result of it’s extremely depending on the media on account of first time travellers who principally take choices based mostly on what’s reported on the market.
“Gone had been the times when individuals journey for journey with none data concerning the locations, however on account of know-how, travelling has now grow to be a lot simpler and other people now needs to discover to know extra concerning the locations they’re visiting,” he acknowledged.
MrOduro-Antwi urged media organisations to prioritise the promotion of the Ghanaian tradition and put in place insurance policies that give precedence to tradition and tourism to assist protect and promote traditions for future generations.
He additionally implored the federal government to help the media to spice up and promote tourism tradition, which was now an enormous a part of the native economic system.