Uganda’s Tourism Ministry Units April 12-16 for ‘Discover West’ Marketing campaign


Kampala, Uganda — In a bid to additional increase progress of home tourism, Uganda’s tourism ministry has set April 12-16, 2023 as dates for ‘discover west’ marketing campaign that may see vacationers traverse completely different areas within the Western a part of Uganda.

The announcement comes three months after the ministry efficiently performed ‘Discover Elgon’ marketing campaign that uncovered vacationer sights within the Japanese a part of the nation.

Martin Mugarra Bahinduka, the state minister for tourism made the announcement at Sheraton Lodge on March 28. Regional explorations are a part of the Discover Uganda, the Pearl of Africa – the nation’s official vacation spot model.

“Home tourism is a sustainability facet of the sector,” Mugarra stated. He stated Covid-19 restrictions linked to worldwide journey taught “us a lesson about selling home tourism”.

‘Discover West’ marketing campaign will cowl locations just like the Equator, Igonog Museum, Eclipse Monument in Biharwe, Mugaba Palace, Kyambura Tea Growers Property, Lake Nkugute, Lake Mburo Nationwide Park, Mweya Peninsula within the Queen Elizabeth Nationwide Park, Katwe Salt Lake, Amabeere ga Nyinamwiru, Tooro Cultural Heritage and extra.

Earlier than the onset of COVID-19, tourism was the main overseas trade earner bringing in US$1.6 billion, contributing about 8% to GDP and over 500,000 jobs, in response to the World Journey Tourism Council 2020 report.

Worldwide vacationers are the most important contributors to the sector income. Home tourism campaigns are instrumental in complementing progress of the sector going ahead. Mugarra confirmed that ‘Discover North’ marketing campaign can be held someday in June this 12 months.

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