LUX South Africa’s Callan Grantham Breaking New Floor in Company


Passionate Assistant Model Supervisor for LUX South Africa, Callan Grantham, boasts a decade of promoting expertise beneath her belt and is planning to proceed her rise in her profession.

The 30-year-old, who hails from the province of KwaZulu-Natal, has an timeless ardour for serving to manufacturers to craft, convey to life and amplify their goal to raised serve and add worth to the lives of their shoppers.

As Grantham embarks on her journey to turning into an professional in her discipline, she is definitely making her mark, not too long ago contributing to the Durban Open Ladies’s Seaside Volleyball match, which the sweetness model partnered with Volleyball South Africa utilizing their #ChangeTheAngle marketing campaign to focus on sexism in sport.

The marketing campaign additionally challenged media to vary the main target of girls sport protection from one which objectifies feminine athletes to at least one that celebrates their sporting prowess and achievements.

Talking with Celine Abrahams, Grantham displays on the #DurbanOpen2023 match and shares recommendation to athletes on methods to entice manufacturers.


Hello Callan! Thanks a lot for taking time to talk to our gsport Group! First up, congratulations on a profitable Durban Open Ladies’s Seaside Volleyball match. Please are you able to give us a abstract of the match and your highlights.

Thanks, Celine. The marketing campaign and match wouldn’t have been profitable with out our key companions, the gamers and media who contributed in the direction of bringing the occasion to life.

As you realize, the match had a purposeful message behind it via the Change the Angle marketing campaign that highlighted the objectification of sportswomen by broadcasters and challenged them to vary the main target of their cameras from ladies’s our bodies to their efficiency.

The match commenced on Friday 14 April which marked the beginning of fixtures and ran till Sunday 16 April, ending with a nail-biting remaining and exquisite prize giving. My private highlights have been listening to how a lot the Change the Angle marketing campaign means to the gamers and watching a few of South Africa’s most gifted feminine volleyball gamers showcase their sporting prowess and provides their all within the struggle for the first-place trophy.


The match was a fantastic platform for ladies volleyball gamers to showcase their skills. What influence do you suppose this match could have on the expansion of the game, particularly with LUX South Africa’s involvement, in addition to influencers and broadcasters offering help and protection?

I imagine the marketing campaign and match will assist drive additional consciousness and curiosity in volleyball. The influencers, broadcasters and media that supported and lined the marketing campaign and match allowed us to make volleyball seen to a big, various viewers – some who won’t have proven a lot curiosity within the sport earlier than this.


It is important for manufacturers to get entangled in supporting sporting occasions, particularly relating to amplifying ladies’s sport. What’s your message to manufacturers on the advantages of backing ladies’s sport or particular person ladies athletes?

The profit for manufacturers is that they are going to be contributing in the direction of optimistic change and transformation in ladies’s sport and these partnerships/sponsorships present a great alternative to land the model’s goal or product messaging in a tangible method – which helps manufacturers construct credibility and shopper love.


Let’s chat extra about you! Please are you able to inform us extra about who Callan is.

I’m a 30-year-old girl who was born within the small city of Pietermaritzburg however grew up and spent most of my life in Durban. Crucial issues to me are my religion, my household and my goal. I’ve been significantly blessed in order that I generally is a blessing to others by giving my time, the teachings I’ve learnt from life and my expertise to equip and encourage others to construct the absolute best lives for themselves.

I’m a nature lover and as such one in all my favorite issues to do in my spare time is to go on hikes, particularly when there’s a waterfall sighting concerned.

I’ve been in advertising for the previous 10 years and my plan is to proceed to construct my profession on this discipline.


How did you get into company?

Throughout my final yr at college, I utilized for and was accepted to be a part of a graduate programme at a widely known multinational car producer, the place I spent the primary two years of my profession.

I continued to work within the automotive trade for one more three years earlier than deciding that I’d like to maneuver into the FMCG trade, which is after I utilized for a job at Unilever South Africa and was chosen because the profitable candidate after the interview course of. Shopper Advertising Assistant was my first position at Unilever and primarily based on needing to develop a wider understanding of the enterprise and discover ways to handle a model I utilized for my present position – Assistant Model Supervisor for LUX.


What motivates you or excites you in regards to the company world?

There are a number of profession alternatives in company and the setting permits you to have a versatile profession journey. Expertise and expertise learnt on-the-job open extra profession pathways, so that you aren’t restricted to a specific discipline primarily based in your tertiary qualification.

As a marketeer you even have the chance to turn out to be an professional within the discipline by working inside industries which are recognized for best-practice advertising and dealing on manufacturers which are well-know and cherished by South Africans.


Ladies at the moment are extra brave and are venturing into areas which are generally often known as male-dominated areas. What recommendation would you give to a younger woman who’s aiming to interrupt into company and is seeking to climb up the ladder?

The graduate programme that I used to be a part of was a fantastic introduction to company and opened up a number of profession alternatives for me, so my recommendation could be to hunt out and apply for graduate programmes and internships with corporates.

Close to profession development, since being at Unilever South Africa I’ve learnt that crucial factor is to take possession of your profession by constructing a brief, medium and long-term plan of what you hope to attain and methods to obtain it. Then make sure to share that plan together with your supervisor and mentor as they’re key gamers in serving to you realise it.

Unilever has additionally taught me to be curious and a life-long learner to make sure I Future-Match my profession by studying and creating expertise that can be required for jobs and careers of the longer term.


What’s your best profession ambition?

It’s to turn out to be an professional within the discipline of promoting and model administration significantly serving to manufacturers to craft, convey to life and amplify their goal to raised serve and add worth to the lives of their shoppers.


Lastly, what ideas would you give to athletes who’re making an attempt to draw manufacturers to again their respective careers?

Firstly, be clear on what your model as an athlete is – who you might be, what you stand for and what you’re wanting to attain for your self and others via your sports activities profession. When you’ve selected that, use each platform obtainable to you to make that seen to manufacturers that you’ve got a synergy with.

One other vital issue which helps set an athlete other than others is to exhibit what worth you’ll assist the model obtain via the partnership/sponsorship in addition to what you hope to attain from it for your self and people you’re desirous to influence.

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