Bob W enters German market with acquisition of Charly Hospitality


Various lodging specialist Bob W has acquired Charly Hospitality, including seven properties in Germany and the Netherlands that may develop into Bob W manufacturers this yr. Bob W will even transition Charly to its tech platform and suite of apps. The acquisition worth was not disclosed.

“We acquired Charly as a result of we share an identical tech-enabled strategy and design ethos, leading to a simple integration,” the corporate stated in an announcement. “We intention to proceed increasing shortly throughout Europe, significantly in Germany, which we anticipate to be our largest market by the tip of 2024.”

Bob W stated it expects to function greater than 40 properties by the tip of 2023. The corporate presently operates 27 short-term rental properties in the UK, Spain, Finland, Italy, Norway, Greece and Estonia.

The startup in 2022 acquired Estonishing Stay, a short-stay house operator in Estonia. It additionally bought Finnish competitor KOTI Hotel and announced €21 million in Series A funding.

Primarily based in Helsinki, Bob W says it provide company a “five-star contactless expertise supported by tremendous responsive digital customer support.” The corporate was based in 2018 by Sebastian Emberger from Germany and Niko Karstikko from Finland.

“We’re tremendous enthusiastic about coming into Germany with Charly and adopting their world-class crew,” Karstikko stated. “As soon as we apply our tech and model requirements, the following era of vacationers can have one more place to name house with probably the most cherished hospitality product available on the market.

“We are going to proceed to develop shortly however sustainably in present and new markets the place there’s excessive demand for what we provide and the basics add up,” Karstikko stated.

Jona Schaeffer, Charly Hospitality founder, known as Bob W “the proper house for our crew and our portfolio of boutique [apartment hotels] in Germany and the Netherlands.”

“We strongly consider in Bob W’s potential to develop into the market chief in various lodging in Europe and are delighted that Charly will play its half in it,” Schaeffer stated.

Bob W stated it’s backed by actual property traders and enterprise capitalists together with NREP, Elevator Ventures, Verve Ventures, IDC Ventures, Flashpoint, Tesi and byFounders with greater than €31 million in introduced funding.

Phocuswright Europe 2023

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