SA Tourism prioritizes Arabian tourism market to draw extra guests


South African Tourism (SA Tourism) has introduced its participation within the thirtieth version of The Arabian Journey Market (ATM) in Dubai, which goals to unlock the potential of the worldwide tourism sector. The commerce present will happen from Might 1 to 4 on the Dubai World Commerce Centre.

Burj Khalifa, Dubai. IPicture: Getaway gallery

Zinhle Nzama, performing chief conference bureau officer at SA Tourism, mentioned that their presence on the occasion “marks a big milestone in South Africa’s journey in the direction of financial revival and tourism rebound.” Final yr, SA Tourism entered into an MoU with Emirates Airways as a part of ATM, which has seen the airline flying 49 weekly flights to South Africa. This yr, SA Tourism will take 19 exhibitors, together with 14 merchandise and experiences and 5 SMMEs, to ATM. The group sees worldwide commerce exhibits, corresponding to ATM, as a chance to strike impactful partnerships and even ink fruitful collaboration contracts.

Nzama believes that the Arabian tourism market presents a big likelihood for South Africa to advertise its vacation spot on to its necessary supply markets in Asia, Australia, and the Center East. In response to Nzama, the area has seen wholesome incoming customer numbers in recent times, which South Africa goals to domesticate and nurture. Final yr, South Africa attracted 5.7 million incoming worldwide guests between January and December 2022. SA Tourism sees commerce exhibits as a part of the Conferences, Incentives, Conferences, and Exhibitions sector, which it has recognized as one of many progress levers within the post-Covid-19 pandemic period.

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