Rwanda is showcasing its tourism choices on the thirtieth Arabian Journey Market (ATM) in Dubai, United Arab Emirates, from Could 1 to 4.
The occasion is the most important journey and tourism gathering within the Center East and brings collectively over 2,000 exhibitors and representatives from greater than 150 nations worldwide.
Rwanda’s participation within the Arabian Journey Market is a part of the nation’s efforts to advertise its vacationer points of interest and place itself as a prime vacationer vacation spot.
The Rwandan delegation on the occasion contains officers from the Rwanda Growth Board, Rwanda’s Embassy and Consulate within the UAE, RwandAir, and 10 tour operators and hoteliers.
The tour operators and hoteliers are Primate Safaris, Gorilla Expedition Safaris, Pure Africa Excursions, Simba Voyages Ltd, Jambo Journey and Excursions Restricted, Gerry Excursions Safaris, UberLuxe Safaris, G-Step Excursions, Luxurious Africa Excursions, and Akagera Rhino Lodge.
Alongside the margins of the market, the Rwandan delegation additionally held a commerce networking session with journey and tour brokers.
Linda Mutesi, Tourism Promotion Supervisor on the Rwanda Growth Board, expressed her pleasure about Rwanda’s participation within the Arabian Journey Market.
She stated, “We consider that Rwanda has so much to supply to vacationers, and we’re dedicated to selling our nation as a prime vacationer vacation spot. This platform offers Rwanda’s tour operators and journey brokers a chance to attach with their worldwide colleagues and foster new enterprise relationships.”
Along with showcasing its tourism choices, Rwanda can be utilizing the Arabian Journey Market to advertise its ‘Go to Rwanda’ marketing campaign and encourage extra vacationers to go to the nation. Launched in 2018, selling Rwanda as a prime vacationer vacation spot in Africa and showcasing the nation’s distinctive points of interest and experiences has confirmed profitable in attracting guests.
Beneath the Nationwide Technique of Transformation (NST1), which outlines Rwanda’s plans for financial growth from 2017 to 2024, the federal government goals to double tourism earnings from $400 million to $800 million. By 2019, Rwanda had already hit the $500 million mark, demonstrating that the nation is heading in the right direction to reaching its targets.
Moreover, Rwanda can be selling its ‘Spend money on Rwanda’ marketing campaign on the Arabian Journey Market, which goals to draw international funding to the nation’s rising tourism trade.
The marketing campaign highlights Rwanda’s business-friendly atmosphere, strategic location, and aggressive incentives for traders. That is demonstrated by figures launched by the Rwanda Growth Board, which point out that the nation registered investments value $3.7 billion in 2021, up from $1.3 billion in 2020, as these investments have been pushed by strategic funding initiatives.