The web journey company (OTA) is a part of the search big’s generative AI trusted tester program, which allows it to mix its personal AI capabilities with that of Google Cloud.
EDreams stated it plans to make use of the know-how for pure language-based AI brokers to assist clients throughout the planning and reserving levels of journey in addition to customer support.
In a press release it stated: “The AI-powered brokers can have a deeper understanding of every buyer’s wants, preferences and context, enabling the enterprise to construct the best-tailored journey choices and bespoke merchandise for every state of affairs.”
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Spain-based eDreams stated it has already been using generative AI for personalised itineraries and affords for members of its Prime subscription program.
It additionally makes use of the know-how for digital interlining route discovery in addition to to drive effectivity throughout the group in areas together with fraud prevention and demand simulation.
“The advanced AI platform that now we have developed has already given our clients a seamless personalised expertise whereas upholding the best requirements of privateness. And we’re simply getting began,” stated Carsten Bernhard, chief know-how officer at eDreams Odigeo.
“By collaborating with a world chief like Google Cloud, we’re taking a major step ahead in our mission to revolutionise the journey expertise by means of know-how and machine studying.”
Phocuswright Europe 2023