5 issues to know concerning the journey experiences market


The in-destination trade, which contains day excursions, actions, sights and associated leisure experiences, has endured vital change over the previous a number of years. Journey experiences stay extremely well-liked, however altering regulation, coverage and client calls for in difficult environments have reshaped the market. Restoration has been extremely variable post-pandemic, with a variety of things portray a fancy image for returns to progress. 

Listed below are 5 issues to know from Phocuswright’s latest journey analysis report Travel Experiences: Operator and Consumer Trends, a part of a joint analysis venture with Arival that gives insights and forecasting for the in-destination trade. This report presents the outcomes of complete operator and client surveys throughout a variety of worldwide markets.

Operators experiencing uneven restoration

General, 63% of worldwide operators point out that bookings in 2022 are at or above 2019. Bookings stay nicely under pre-pandemic ranges for multiple third of operators.

Optimism declines however prospects seem good

From January – September 2022, the share of operators indicating they’re considerably or very optimistic concerning the coming 12 months slid from 81% to 76%.

Rising prices for vary of important expenditures

Operators are paying extra for brand spanking new gear, know-how and staffing / wages. Greater than half of operators report increased prices for advertising and marketing in addition to insurance coverage.

U.S. and India vacationers have interaction most in experiences

India vacationers engaged in a mean of 30 in-destination actions over the previous 12 months, and U.S. vacationers engaged in 23.

In-destination expertise reserving home windows are brief

Roughly one-third of vacationers e-book the identical day because the expertise. Roughly 3 in 4 booked excursions, actions and sights inside one week of their arrival date.

This report relies on findings from Phocuswright’s Excursions, Actions, Sights and Experiences joint analysis venture with Arival, which measured the dimensions and alternative of the worldwide expertise market; assessed operators’ enterprise practices and efficiency; and explored traveler attitudes and behaviors when selecting and consuming in-destination experiences. This report offers findings from the operator and client analysis. 

For market sizing and associated developments, see The Outlook for Travel Experiences 2019-2025.

Phocuswright Europe 2023

Prepared to debate and debate the way forward for the trade and the place we go from right here? Be part of Phocuswright Europe in Barcelona, June 12-14.

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