China’s Let’sfly to “go deep” into low-cost airline content material

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Dusting off the aftermath of the pandemic, Let’sfly, the Chinese language flight platform that prides itself on offering good high quality, low-cost airline content material through direct API, is build up its international workforce to increase past China.

The flight platform, which began in 2014 centered on offering low-cost service content material to service Chinese language companies, is now linked to 50 low-cost carriers and goals to extend that to 60 by the third quarter, by extending its protection to the Center East. It is usually trying to scale up its company community in Asia and the Center East.

Ming Foong, its newly appointed chief industrial officer, mentioned, “We’re centered on protecting bigger LCC carriers in every key area. We cowl about 85% of seat capability in Europe and 90% in Asia. By third quarter, we are going to add carriers within the Center East, which is able to carry us to 80-90% of the market.”

Ming Foong of Let'sfly

Whereas Ming, who’s based mostly in Singapore, mentioned Let’sfly was not as badly hit by the pandemic as different Chinese language journey companies that have been extra domestic-focused, it nonetheless needed to lay off employees and lower prices. “Fortunately, many of the enterprise was in Europe and Asia – markets which recovered earlier – and now the enterprise is searching for to diversify to scale back its dependence on anybody market.”

It’s build up its industrial workforce and whereas Singapore will function its worldwide headquarters, it’s trying to distribute its servicing, product and tech groups throughout completely different areas. It now has 400 employees, half of whom are in product and tech, primarily in China.

Ming, who was beforehand heading technique for Fliggy and previous to that with Travelport, mentioned the explanation why it has such an enormous tech workforce is as a result of Let’sfly’s direct API connectivity was its most original proposition to its airline clients in addition to the brokers utilizing its platform.

Of the entire variety of carriers, solely 4 will not be linked through API, because of the airways’ API availability. “Direct airline connectivity isn’t simple to attain technically, which is why we’ve got such an enormous workforce simply engaged on deep content material connectivity,” he mentioned.

“This degree of deep high quality content material advantages the OTAs by giving them web site parity content material together with all fare sorts, packages and ancillaries to service their clients, and it reduces grey market fares. It helps journey retailers scale LCC connectivity by means of standardized, unified API, and improve profitability by supporting retailers’ enterprise fashions and operational processes.”

Ming mentioned extra low-cost airways have been starting to see the worth of third-party distribution “as strategic to their total distribution.”

Final week, Ryanair returned to Amadeus after greater than a five-year absence from the biggest international distribution system operator, signaling that company journey was the goal of its renewed participation.

*This text initially appeared in Web In Travel.

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