The AfriCaribbean Competition introduced on Monday the signing of a partnership with Air Senegal because the official airline of its annual competition held in Freetown. By way of this partnership, Air Senegal will provide cheaper round-trip flights to competition attendees from New York, Paris, and Milan for the following three years, beginning in December 2023.
The partnership will convey extra folks to attend the occasion from completely different components of the world and increase the tourism business in Sierra Leone and the Africa area as an entire. It is going to additionally profit Air Senegal by bringing in additional passengers and serving to to extend the airline’s presence within the area and the worldwide journey market.
The AfriCaribbean Competition is an annual occasion that facilitates cultural exchanges between Africa and the Caribbean. With this partnership, competition goers could have a novel expertise touring to Freetown, making the occasion extra accessible and creating new alternatives for African and Caribbean cultural trade and collaboration.
Danna Labor, co-founder of the AfriCaribbean Competition, stated the purpose of the AfriCaribbean Competition is to bridge the borders between Africa and the Caribbean and promote a mix of African and Caribbean cultures with a view to advertising Sierra Leone’s tourism potentials and fostering socio-economic improvement within the nation. He stated the AfriCaribbean Competition creates alternatives for African and Caribbean creatives, entrepreneurs, and business professionals to attach and trade concepts, construct significant relationships, and collaborate on tasks which will likely be helpful for each African and Caribbean nations, as it’ll create new enterprise alternatives and open up new markets for them.
In a launch dated 29 Might, Labor acknowledged that they’re “very delighted that Air Senegal might see their imaginative and prescient of mixing African and Caribbean cultures,” including that by “offering discounted flights, Air Senegal is making it simpler for the worldwide group to participate within the AfriCaribbean Competition and expertise the wealthy tradition of Sierra Leone”.
Air Senegal’s purpose is to create a novel journey expertise that enables contributors to find the tradition, historical past, and tourism potentials of Sierra Leone. This can even give Sierra Leoneans the chance to expertise the distinctive tradition and traditions of the Caribbean and have fun the AfriCaribbean Competition.
The airline’s head of promoting Penda Mbaye stated they “stay up for making the journey extra accessible to patrons all over the world in order that extra folks can expertise the enjoyment and spirit of the AfriCaribbean Competition”.
The Caribbean, also referred to as the West Indies, is a series of islands stretching throughout the Caribbean Sea. It’s a distinct area throughout the Americas comprising Jamaica, Barbados, the Bahamas, the British Virgin Islands, and lots of different nations.
The maiden AfriCaribbean Competition held in Freetown final December attracted a whole lot of indigenous Sierra Leoneans in addition to over 130 guests from Jamaica, Barbados, Cayman Islands, and the US – most of whom have been Caribbean-born. It was a vibrant celebration of the cultural variety and spirit of the Caribbean, with all kinds of actions similar to music, dance, artwork, and meals. Carnival Meets Lantern, the signature occasion, featured ecstatic performances by native artistes and a parade of Caribbean tradition by guests. The performances included conventional Caribbean music, dance, artwork, and theatre. It additionally included forms of floats, costumes, and decorations that represented the colourful tradition of the Caribbean.
“We had a number of success with the maiden competition,” Danna stated, including that the occasion supplied guests with the chance to discover a few of the nation’s hottest vacationer points of interest, similar to Bunce Island.
Regardless of these successes, Danna stated they try to make annually a memorable expertise, and they also search continued cooperation from the Tourism Ministry and Freetown Metropolis Council, in addition to the Sierra Leonean folks. “It is just by way of this sort of collaboration that we will proceed to create really distinctive and enriching experiences for our guests,” Danna concluded.