The Uganda Tourism Board (UTB) has began a four-day media coaching workshop being held on the Cephas Resort in Kabale District, to encourage journalists to turn into tourism and setting conservation defenders.
The workshop that can formally be closed on Thursday is geared toward coaching journalists on tourism and setting conservation reporting in addition to capability constructing.
Greater than 40 journalists and tourism practitioners have gathered to take part within the shows on a variety of tourism experiences and the way drawing individuals in to tales key to advertise tourism
The important thing word presenter and the tourism marketing consultant Dr John Baptist Imokola stated there is a want for journalists and the media to vary the narrative of doing tales which are solely associated to politics, leisure amongst others but additionally concentrate on tourism and conservation like tourism reporting as a way to sustainably promote tourism in Uganda.
“Let’s invite vacationers, give them area, encourage them and promote Uganda as a tourism vacation spot. The media has an enormous function to play in setting sustainability which is why they’ve to teach vacationers on the right way to discover our nation responsibly in order that we are able to go away one thing for the era to come back,” Dr Imokola stated.
Through the course of the coaching, journalists will tour in numerous tourism vacation spot areas round Kabale District.
Gessa Simplicious, senior public relations officer (UTB), additionally stated that Uganda has a variety of pure points of interest that the media can assist market.
Gessa stated the same media trainings can be to held in different areas after Kabale till the set objectives are achieved.
Presently, the tourism business is steadily rising with vacationer numbers estimated to have reached 1.5 million per 12 months, contributing 7.7% to GDP.