Early adopters of AI for journey on the ability of latest fashions

Whereas synthetic intelligence – and particularly generative
AI – are phrases on everybody’s lips nowadays, Cesc Vilanova and Riky Vittoria
have been innovating with AI know-how for a few years.

In 2014, Vilanova co-founded Sam, an AI-powered digital
journey assistant that was acquired by Flight Centre Travel Group in 2018. Vittoria
co-founded 30SecondstoFly, an AI-powered reserving engine for company journey,
in 2015. It was acquired by Amex GBT in 2020 and Vittoria stays with that
firm, now as head of AI.  

It’s honest to say the 2 have been a bit forward of their time – envisioning
and innovating round concepts that at the moment are a lot simpler to create with the
emergence of huge language fashions, comparable to OpenAI’s ChatGPT.

In a dialog within the PhocusWire studio at Phocuswright
Europe, Vilanova and Vittoria focus on their opinions of generative AI and its potential, as effectively
as their tackle considerations in regards to the know-how. They usually supply recommendation for
journey firms on how – and why – to start experimenting now.

Watch the complete dialogue beneath.