VisitBritain companions with The Nationwide Lottery in marketing campaign to spice up home tourism


VisitBritain and The Nationwide Lottery have teamed as much as launch a brand new promotion to encourage Brits to go to an attraction thisVisitBritain summer season, providing £25 towards journeys to a whole lot of high sights throughout the UK.

From 3 July to 30 September, the UK-wide promotion will enable all Nationwide Lottery gamers who enter their Nationwide Lottery recreation reference quantity on the VisitBritain Store at to redeem a free £25 voucher towards entry tickets to a whole lot of collaborating vacationer sights and experiences.

Tourism Minister John Whittingdale stated:

“From castles to galleries, botanical gardens to museums, there’s a lot to do within the UK this summer season. Because of the Nationwide Lottery Days Out Scheme, it’s even simpler to take pleasure in Britain’s historic locations and unimaginable sights for much less. I encourage lottery gamers to benefit from this chance to show their ticket into an reasonably priced time out over the vacations, supporting good causes and native tourism throughout the nation.”

VisitBritain CEO Patricia Yates stated:

VisitBritain is delighted to as soon as once more be supporting the Nationwide Lottery Days Out marketing campaign. With the summer season holidays quick approaching, this well timed promotion will assist extra of us to get out and discover the fantastic customer sights and experiences right here on our doorstep, take pleasure in a terrific time out with household and pals and enhance native economies up and down the nation.”

Adam Chataway, Head of Partnerships at The Nationwide Lottery stated:

“The Nationwide Lottery is thrilled to hitch forces with VisitBritain as soon as once more to supply our gamers the chance to see some wonderful sights throughout the UK this summer season, both free or at a vastly discounted value. An enormous variety of main sights and historic areas have been funded by The Nationwide Lottery through the years and the £25 vouchers are a good way to say an enormous ‘thanks’ to our gamers for supporting tradition and heritage throughout the UK.”

Because the Nationwide Lottery Days Out marketing campaign supply associate VisitBritain additionally desires to assist customer sights and experiences to drive future gross sales via its Tourism Change Nice Britain (TXGB) platform and the VisitBritain Store, reaching extra home and worldwide prospects.

The marketing campaign can be being supported throughout VisitBritain/VisitEngland’s channels together with newsletters, social media and web site content material together with media and influencer exercise.

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