Priceline’s new AI chatbot will combine ChatGPT and Google tech

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Priceline
right now unveiled a collection of greater than 40 new instruments and updates for journey
planning and reserving, together with a synthetic intelligence-powered chatbot
constructed on know-how from each OpenAI and Google.

“Penny”
is the identify for the brand new chatbot that’s a part of Priceline’s “Journey Intelligence”
suite launching right now.

Earlier
this month Priceline announced it is using Google Cloud’s generative AI
technology
for its new digital journey assistant. A
firm spokesperson mentioned the combination of Google’s know-how might be stay
inside a couple of weeks. For the preliminary launch right now, the bot is built-in with OpenAI’s
ChatGPT, in addition to Priceline’s personal coding and immediate engineering.

“As a result of
the Gen AI chatbot know-how is so new, we’re leveraging a number of
applied sciences (along with our personal experience) to create essentially the most strong instrument
and finest expertise for our clients,” the spokesperson wrote in an e-mail.

Alongside
with with the ability to suggest accommodations that meet the consumer’s preferences and to
present 24/7 customer support, Penny is supplied with security measures reminiscent of
bank card tokenization so customers can full a safe reserving proper inside the chat. Different generative AI chatbots which were launched by on-line journey businesses, for instance the one introduced this week
from Priceline
sister brand Booking.com
, present hyperlinks that redirect the consumer to the reserving portal
within the model app.

“When
it involves the know-how we develop at Priceline, our philosophy is at all times
at first targeted on enhancing the reserving expertise for our
clients,” mentioned Kevin Heery, chief product officer at Priceline.

“Journey
Intelligence represents a strong set of recent capabilities, together with a
first-to-market generative-AI based mostly reserving resolution, expressly designed to
additional energy how our know-how can improve our clients’ expertise.”

Alongside
with the chatbot, the Journey Intelligence suite has 40 instruments reminiscent of street-level view within the Priceline app that’s constructed on Apple’s iOS Lookaround
know-how, so customers can see what’s round a resort earlier than reserving. Priceline is
additionally enabling flight re-bookings inside its platform so customers can handle these
wants with out having to contact their airline. 

“When
it involves reserving journey, the alternatives are countless,” mentioned Brett Keller, CEO at
Priceline.

“With over 20 years of industry-leading know-how innovation and worth
negotiation, Priceline stays the trusted journey companion for tens of millions of
vacationers around the globe when reserving their most complex journeys. Our
assortment of Journey Intelligence options alleviates the complexities journey
planners face, to allow them to concentrate on the moments that matter.”

For now the chatbot is barely in a position to deal with lodging
bookings, however the spokesperson mentioned flights, automobile leases and extra might be added
sooner or later.

Priceline “Penny” chatbot demonstration

 

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