Kenya: Zambia Seeks to Appeal to Kenyan Vacationers By way of a New Deal


Nairobi — Kenya and Zambia have cast a partnership to spice up tourism actions in each international locations.

The deal concerned the Kenya Affiliation of Journey Brokers (KATA) and the Zambia Ministry of Tourism.

By way of this, Kenya will promote Zambia’s tourism alternatives to vacationers within the nation and overseas.

Zambia goals to faucet into the Kenyan market as an important supply of tourism inflow, boosting each nations’ economies and fostering cultural alternate.

KATA Chairperson Joseph Kithitu expressed the affiliation’s enthusiasm for rising the journey commerce and emphasised the readiness of KATA members to promote Zambia.

He pressured the necessity to create a enterprise case for Zambia’s journey commerce and develop a salable product out of the partnership.

“Right now, we must always concentrate on the commercialization of this partnership on a B2B and B2C degree and capitalize on the Visa-Free entry between our international locations to advertise outbound tourism flows into Zambia and vice versa. The market is ripe, prepared, and will pay,” Kithitu mentioned.

The delegation was led by Zambia’s Minister of Tourism, Rodney Malindi, and Sikumba MP Joyce Kampampa.

The first goal of the high-level engagement was to debate and set up a strategic partnership to advertise outbound tourism from Kenya to Zambia’s tourism locations.

They included selling Zambia’s competitiveness as a tourism vacation spot, formulating joint advertising and marketing actions, and figuring out key sights in Zambia for packaging and promotion, amongst others.

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