Nairobi — The Kenya Tourism Board (KTB) is urging Kenyans to embrace home journey, discover new experiences, and contribute to the expansion of the native tourism business.
The decision comes because the “You Deserve A Vacation” marketing campaign has thus far bought 108,963 mattress nights, producing Sh1.1 billion because it was launched a yr in the past.
Talking throughout the home activation drive held at Sigona Golf Membership, KTB Chairperson Francis Gichaba emphasised the significance of home tourism in supporting native communities and economies.
He famous that whereas the marketing campaign has already achieved vital milestones, there’s nonetheless a lot potential to discover.
“Now we have seen communities and cities which have come up due to home tourism,” stated Gichaba.
“That is certainly a transformative phenomenon and speaks of the potential for additional progress. We’re creating new locations by way of the ‘You Deserve A Vacation’ marketing campaign as we encourage Kenyans to discover their very own yard.”
Since its launch in June 2022, the “You Deserve A Vacation” marketing campaign has efficiently partnered with over 20 business stakeholders, together with tour operators, airways, and hoteliers.
These collaborations have resulted in complete journey packages designed to supply seamless experiences for home travellers.
The marketing campaign goals to penetrate potential areas throughout the home market and maintain long-term demand for home journey by way of joint advertising and marketing initiatives, reminiscent of golf tour collection, mall activations, company visits, church activations, and media promotions.
The marketing campaign has been to numerous locations within the nation together with Nairobi, Machakos, Kisumu, Nakuru and Eldoret by way of the Magical Kenya golf Tour.
On their half, journey commerce companions have proven their dedication to selling home journey and enhancing the general tourism expertise.
Jambojet Ag. Head of Gross sales and Advertising and marketing, Cynthia Otoro expressed enthusiasm in regards to the rising pattern of native journey stating:
“It’s encouraging to see that individuals are embracing extra native journey an increasing number of. Via this marketing campaign, we have uncovered locations that individuals have by no means identified existed,” she stated.
“We’re proud to be a part of the tourism and journey ecosystem as we’re capable of present and provides entry to the motels, tour operators, and different stakeholders concerned in creating memorable journey experiences.”
The marketing campaign is ready to proceed its activation drives, with upcoming occasions in Nyeri and Mombasa.