Examine reveals low take-up of AI amongst European inns


Few inns in Europe are presently utilizing synthetic intelligence-driven enterprise functions, a brand new report reveals.

The Reserving.com-Statista European Lodging Barometer reveals that solely 8% presently use the know-how whereas 23% plan to make use of the instruments within the subsequent six months. Two-thirds don’t have any plans to make use of AI of their companies.

The figures enhance for 4 to 5 star inns, with 12% presently utilizing AI options, 32% planning to and 54% having no plans to make use of the know-how.

That is the second edition of the barometer, which goals to supply a snapshot of hotelier sentiment of how their companies are faring.

The report reveals that whereas the specter of recession has not receded and inflation stays excessive throughout the continent, hoteliers stay optimistic.

About 60% have seen elevated occupancy ranges up to now six months and 51% have seen elevated room charges. That leaves greater than 70% of hoteliers feeling the event of their companies is both good or excellent, and 61% see the present financial local weather nearly as good or excellent.

As well as, 46% of European hoteliers consider they’re on monitor for 2023 to be one of the best yr ever for income. That optimism rises to 62% for chain properties in contrast with 43% for impartial companies.

Additional findings within the examine, which was carried out by way of 1,000 phone interviews in April and Could, reveal power prices (86%), the general financial local weather (47%), value of employees (46%) and buying and retaining employees (44%) as the highest challenges for the following six months.

Hoteliers had been additionally requested about their preparedness for digitalization and sustainability with 61% saying they really feel prepared for digital transformation, whereas 10% really feel ill-prepared.

Greater than 1 / 4 say they plan to speculate extra in digital transformation, whereas 54% say funding will likely be about the identical as in 2022.

Social media advertising (36%), lodging web site (34%) and buyer relationship administration (31%) emerge because the three areas of most focus on the subject of digital transformation.

Relating to readiness round sustainability and decarbonization challenges, 42% really feel prepared, whereas 15% say they don’t really feel ready. Virtually a 3rd say they plan to speculate extra within the space this yr, whereas 52% say funding will likely be about the identical.

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