Tradition Journey considers sale, funding choices following administration buyout


Culture Trip mentioned it’s working with Lazarus Consulting, an
adviser for mergers and acquisitions, to discover choices for promoting the
firm or taking in new traders. 

The “strategic assessment” comes after the London-based tour
operator mentioned it accomplished a administration buyout, led by CEO Ana Jakimovska.

Based in 2011, Tradition Journey had raised greater than £134
million from traders, with its most up-to-date funding a £34 million Collection C
spherical led by PPF Group, in keeping with Crunchbase.

The corporate has shifted technique a number of occasions since its
founding. It started as a content material and promoting platform, then switched to a hospitality-focused
online travel agency
. In 2020 the corporate introduced a partnership
with Lonely Planet
, and in early 2022 it shifted to focus on selling
curated, multi-day trips

Tradition Journey mentioned since that pivot it has achieved 78%
year-on-year development. 

mission is to attach folks by way of accountable journey to assist with loneliness
and the local weather disaster,” Jakimovska mentioned.

our pivot final yr, we’ve achieved unbelievable development. Our distinctive, curated journeys
deeply resonate with our engaged neighborhood of millennials, and we’re excited
about what the long run holds for us.”

Tradition Journey mentioned greater than 3 million folks have downloaded
its app, and its web site has about 9 million month-to-month distinctive guests. 

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