gsport4girls – #PowerOfRecognition: Lona Benya

The #PowerOfRecognition collection is in full swing as we spotlight former winners and finalists who’ve obtained recognition on the Momentum gsport Awards stage.

In 2020, Lona Benya was a finalist within the Lady in PR and Sponsorship class, as she was honoured for her excellent work to amplify ladies in sport within the PR and Sponsorship house by means of her firm, maBenya Sports activities.

Benya’s revolutionary considering, distinctive management, and dedication to selling ladies’s sport has made her a real trailblazer on the earth of sport. 

Talking with Asanda Shozi, Kenya chats about recognition and her want for girls’s sport.

Lona, thanks a lot for chatting to us! In 2020 you had been a finalist within the Lady in PR & Sponsorship class on the Momentum gsport Awards stage. Why do you suppose the Energy of Recognition is essential?

To me this may be 2 fold, firstly, it might infuse the quantity of motivation one has to do increasingly on the sector of profession they’ve chosen or it might additionally yield detrimental outcomes when one is on the lookout for it within the flawed manner and that might be detrimental energy of recognition. 

How do you deal with the highlight?

I don’t subscribe to any highlight but when I had been to deal with it I believe being you on a regular basis will set you free. 

What was the perfect a part of your Momentum gsport Awards expertise? 

Actually seeing my title amongst different nominees as a finalist & my mother calling me to inform me she noticed my title on TV. 

What’s your recommendation to somebody who is maybe struggling to worth themselves and acknowledge their very own achievements?

Cease being egocentric upon your self, dwell life in your personal lane. 

What are your ideas on The 12 months of Girls’s Sport and the highlight on ladies’s sport in 2023?

Needs to be the perfect ever yr for the nation. Hopefully the company notion of girls in sport will change and we get to see extra companies investing within the sport. 

What are your views on the influence of the work gsport does?

The content material is at all times interesting along with visibility of the model gsport and likewise at all times seeing new & upcoming sport fanatics given alternatives to rise with the house of gsport.

What can we do to shut the visibility hole in ladies’s sport? And what half are you taking part in?

With little question I believe the hole is narrowing with many sport pushed firms and organisations taking a stand. We are able to solely enhance on what’s there however the hole is actually narrowing. I’m a sport guide centered on advertising, occasions and expertise administration beneath MaBenya Sports activities Consultants.

What’s your message to South African ladies’s groups attributable to play in World Cups this yr? 

There can by no means be another time however now, write your names in historical past books. 

What are your speedy objectives? 

Ending my Masters Diploma inside set time by establishment. 

What’s your want for girls’s sport?

Recognition of the influence ladies’s sport has as a enterprise however largely as an financial indicator.