BFGoodrich® Tyres launches world model marketing campaign in SA


BFGoodrich® Tyres has launched a world model marketing campaign known as “Your Subsequent” — a part of the model’s profitable inventive platform, “What Are You Constructing For?” The storytelling marketing campaign focuses on automobile builders and overlanders pursuing their passions and representing the BFGoodrich group.


“Our group lives life with a ‘constructed, not purchased’ mindset that makes them uniquely able to taking over the hardest of challenges,” stated Jordan Tucker, world director of promoting for BFGoodrich Tyres. “We’re excited to share a marketing campaign that celebrates BFGoodrich Tyres’ enablement of our customers’ adventures.”

The digital-led marketing campaign relies round a brief movie shot in Australia.

“Preserving the Path for the Subsequent Era,” follows an overlanding journey by the Australian outback, displaying fanatics on adventures enabled by BFGoodrich Tyres and working towards tread calmly ideas. Acclaimed journey photographer Jeff Johnson accompanied the Australian workforce and captured the photographs featured within the marketing campaign.


In South Africa the marketing campaign will embrace digital, broadcast, out-of-home, and competitions on the BFGoodrich social media platforms

“By asking questions like, ‘What are you constructing for?’ reveals that BFGoodrich is a model that’s genuinely inquisitive about being part of the life experiences of our group,” stated Antonio Pereira, BFGoodrich Model Supervisor Africa, India and Center East (AIM). “We perceive that everyone yearns for one thing, and by together with them in our ‘Your Subsequent’ expertise, we display one of many methods wherein we construct for these in our group with the conviction to face up and demand what they need out of life.”


About BFGoodrich

BFGoodrich Tyres is devoted to offering high-performance tyres for many who have a ardour for driving in just about any surroundings. Combining technical experience with 50 years of motorsports expertise, BFGoodrich delivers tyres for a full vary of driving experiences from ultra-high-performance avenue to off-road terrain with one widespread theme – excessive efficiency. Come improve your efficiency with BFGoodrich and see the place our tyres can take you at in addition to on Fb and Instagram at @BFGoodrich Tyres


For extra info contact:

Vinolia Mokhutle

[email protected]

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