STARTUP STAGE: Textomap creates interactive maps from location-based textual content

0


textomap-logo

Textomap

Textomap helps companies and people visualize and show location-based content material, which improves buyer engagement by offering extra context and knowledge.

The Germany-based firm has 3,000 signed-up customers and is producing €2,000 in annual recurring income from subscription companies. Greater than 30,000 maps have been created utilizing Textomap.

What’s your 30-second pitch to traders? 

For journey companies and creators, producing and displaying interactive maps that add worth and supply their viewers with a greater searching expertise of itineraries or articles is usually tedious, time-consuming and costly. That is the place Textomap, a synthetic intelligence-powered service, is available in. Textomap turns location-based textual content into good, interactive maps in seconds, saving customers tons of of hours. Customers can effortlessly create, customise, share and embed maps into their web sites, enhancing their viewers’s expertise with interactive guides, related knowledge and affiliate hyperlinks. 

Describe each the enterprise and know-how facets of your startup. 

Enterprise: Textomap helps companies, organizations and people who want to visualise and show location-based content material to raised have interaction their viewers with extra context and knowledge. We’re offering customers with a singular capability. We’re making maps accessible and a pure a part of content material creation and exploration. We’re already offering companies to companies and creators from the journey, actual property, occasion planning and information sectors. 

Know-how: Our know-how is what makes us particular. We’ve developed our capabilities, which have but to be reproduced by opponents. We’re not only a pores and skin for ChatGPT or different AI fashions. We’re enabling customers to create maps from their unique content material and never an AI database, which is restricted. 

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) evaluation of the corporate. 

Strengths:

  • Distinctive skills to create maps from unique content material.
  • Generate maps with 100+ places in seconds.
  • Intuitive consumer expertise with no onboarding (two clicks to make a map).
  • The simplest technique to create maps on cell.
  • Producing maps in the identical tab because the content material you’re creating/searching.
  • Map and textual content are related and work together with one another.
  • Simply combine third-party databases to generate content material.
  • Help 11 main languages, making Textomap out there to three billion customers. 

Weak point

We’re offering a excessive degree of accuracy, however there’s nonetheless room for enchancment. We’re specializing in that with the useful suggestions from our customers. 

Alternatives

Journey blogs are one of many 4 main high-traffic classes on the web, and journey blogs make up practically 1 in 5 new blogs. Moreover, the journey company trade is anticipated to develop at a 2.3% CAGR from 2021 to 2028. The chance to supply companies, creators and influencers with the power to implement maps into their web sites and different retailers is large. 

Threats

Whereas we’ve nonetheless not met a competitor that matches our capabilities and consumer expertise, there are different opponents attempting to supply AI-generating mapping companies.

What are the journey ache factors you are attempting to alleviate from each the shopper and the trade perspective?

After a lot analysis and suggestions from our customers, we recognized the shopper ache factors as follows:

  • Creating interactive maps for each piece of content material requires including places manually or by way of spreadsheets (that are additionally created manually). This ends in every map taking hours to create and is subsequently unsustainable. Prospects would both make a screenshot of a map of the final space or skip exhibiting maps altogether.
  • Maps are standalone, they haven’t any connection to the textual content and don’t work together with it in any manner. The worth added on this case to the viewers is restricted. Each the creator and their viewers have to continuously change from the map to the content material facet.
  • Creating maps on cell is sort of inconceivable or clumsy at finest. Merchandise that present apps for creating maps deal with the traveler. Google stopped supporting the My Maps app.
  • Free instruments are very restricted with a poor design and consumer expertise. Many paid instruments deal with offering advanced geoinformation and subsequently have a excessive studying curve and will be very costly for high-traffic web sites. 

So you have acquired the product, now how will you get plenty of clients? 

Over 30,000 maps have been created with Textomap. We have already got 3,000 signed-up customers with many paying clients. We’re at present rising organically and fine-tuning our product market match. We’re specializing in search engine optimization for every potential market sector together with being energetic on the completely different platforms the place our clients work together.

We’re getting nice consideration and media protection from many bloggers, on-line directories and in addition massive tech information retailers like Hackernoon and the largest German tech journal “CT.” We’ll additionally put money into promoting on platforms the place we are able to attain the niches we’re focusing on. 

Inform us what course of you have gone by to ascertain a real want to your firm and the scale of the addressable market. 

We labored on Textomap from the necessity for maps to be extra accessible for each vacationers searching for info and inspiration and in addition to those that are creating and offering the content material. We launched an MVP (minimal viable product) final yr which was free and open to the general public. We acquired nice suggestions from folks within the journey sector and launched a paid subscription so customers might begin creating and embedding maps into their web sites and content material. As for market dimension, along with tons of of hundreds of journey companies and creators, we’re additionally offering options to our clients from the training, actual property, occasion planning and information media sectors. We’ve additionally been contacted by a really massive firm with a considerable market maintain to see the place we are able to cooperate. 

How and when will you generate income? 

We’re already making income with an anticipated ARR (annual recurring income) of €2,000 from subscriptions, together with income from advertisements that we show for our free plan customers. 

What are the backgrounds and former achievements of the founding group?

Dana Raijman, CEO and CTO, is a software program engineer with greater than 20 years of expertise engaged on large-scale initiatives for worldwide firms. Dario Raijman, CPO, is a product designer and artwork director with 15 years of expertise designing award-winning merchandise utilized by tens of millions within the magnificence, promoting, e-commerce and training sectors.

How have you ever addressed range and inclusion inside your small business?

As a Berlin-based firm with a feminine CEO, we’re open to all who wish to be part of our journey. With Textomap, we’re all about accessibility as we assist 11 main languages, and we’re enabling anybody to create maps simply. An ideal instance of that may be a small all-girls elementary faculty in Colombia utilizing Textomap to teach college students. 

What’s been essentially the most troublesome a part of founding the enterprise up to now?

Since our background is in product improvement and design, essentially the most difficult elements have been the enterprise, bureaucratic and advertising and marketing facets. 

Typically, journey startups face a reasonably robust time making an impression – so why are you going to be one of many fortunate ones?

We’re not competing with massive on-line journey companies however offering an progressive instrument for companies and creators to supply extra worth to their viewers and compete. 

A yr from now, what state do you assume your startup will likely be in?

We see Textomap changing into the go-to instrument for map creation for a lot of customers. We even have plans to make maps extra accessible for vacationers to plan journeys and discover content material. We’re additionally specializing in integrating with third events that our customers use like WordPress. 

What’s your finish sport (going public, acquisition, rising and staying personal, and so forth.)?

We’re specializing in rising Textomap and are open to acquisition alternatives.

Phocuswright’s Innovation Platform

Phocuswright Innovation is a platform that fosters a vibrant and interconnected neighborhood of innovators, startups, traders and thought leaders contributing to the general improvement of an innovation ecosystem in journey. Utilizing this one hyperlink, startups can find out about all the innovation-related occasions and packages from Phocuswright and PhocusWire.

Leave a Reply

Your email address will not be published. Required fields are marked *