Kenya: Tourism Board Eyes African American Travellers


Nairobi — The Kenya Tourism Board (KTB) is seeking to entice African People searching for to discover the nation and continent.

KTB performing CEO John Chirchir mentioned that the board is tailoring its strategy to satisfy the wishes of this demographic, who search immersive cultural encounters, journey, and engagement with conservation initiatives.

Chirchir highlighted Kenya’s attraction as a vacation spot that provides a singular mix of cultural richness and biodiversity.

He additionally emphasised the integral connection between conservation efforts and the preservation of cultural heritage, emphasising their joint function in sustaining these invaluable points.

”The African American phase holds important significance for Kenya, representing roughly 13% of the US inhabitants which is the third finest performing tourism marketplace for Kenya,” Chirchir mentioned.

”Our purpose is to seize their curiosity, encouraging them to ascertain not solely a reference to their African heritage but in addition with Kenya’s distinguished function in international conservation efforts,” he added.

The CEO spoke as a gaggle of journey advisors and influencers finalised a familiarisation tour within the nation, courtesy of the Board.

The workforce visited vacationer sights in Nairobi, the Maasai Mara, and the Kenyan coast with the intention of imparting vacation spot information in addition to giving advertising insights.

The figures visiting Kenya, together with American-Nigerian actor Gbenga Akinnagbe, music mogul and wellness advocate Angelique Miles, tv persona Bevy Smith, and International Communications Govt Iesha Reed, amongst others, are collaborating in a one-week familiarisation journey.

Chirchir burdened the significance of leveraging personalities to reshape perceptions about Kenya and Africa, countering stereotypes perpetuated by overseas media.

”These influencers supply a singular alternative to current a a lot richer, various picture of our nice nation,” he acknowledged.

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