UNWTO completes gastronomy tourism undertaking for Ubud, Indonesia


UNWTO has concluded the Gastronomy Tourism Undertaking, designed to make Ubud, Indonesia. Inside the

Picture by UNWTO

framework of Indonesia’s annual Tourism Nationwide Coordinative Assembly, the undertaking’s closing report was introduced to the Minister of Tourism and Artistic Financial system, Sandiaga Uno, and to the Gianyar Regional Authorities.

The UNWTO Gastronomy Tourism Product Improvement Undertaking in Ubud was developed with the Ministry of Tourism and Artistic Financial system with the intention of rising gastronomy tourism as a pillar of cultural and gastronomic heritage and enhance the native economic system, create jobs and drive sustainable and inclusive growth. Launched in 2018, it was placed on maintain in the course of the pandemic, returning in the beginning of this yr. The undertaking was divided into three phases:

  • Part 1: Evaluation and prognosis: stock and analysis of gastronomy sources, evaluation of demand indicators, market research, on-line positioning and influencers in gastronomy tourism
  • Part 2: Technical design: conformation of the event of the Gastronomy Tourism expertise in Ubud, together with governance, communication and positioning fashions
  • Part 3: Improvement of the marketing strategy: definition of indicators for measuring the impression and the outcomes of the undertaking, design and format of the gastronomy experiences, enterprise mannequin and a communication plan for key supply markets

As a part of the undertaking closing go to, the Ministry of Tourism and Artistic Financial system will host a workshop for native stakeholders from each the private and non-private sectors in Ubud to debate the outcomes of the undertaking. The workshop will welcome individuals from regional and native Vacation spot Administration Organizations, in addition to representatives of gastronomy-related companies and academia, to debate an motion plan and the way in which ahead to show Ubud into a world hub of sustainable and genuine community-based gastronomic experiences. The workshop may even concentrate on the subsequent steps, such because the creation of a Gastronomy Tourism Membership to help a structured governance mannequin.

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